a Studiolab production.


De meningen ge-uit door medewerkers en studenten van de TU Delft en de commentaren die zijn gegeven reflecteren niet perse de mening(en) van de TU Delft. De TU Delft is dan ook niet verantwoordelijk voor de inhoud van hetgeen op de TU Delft weblogs zichtbaar is. Wel vindt de TU Delft het belangrijk - en ook waarde toevoegend - dat medewerkers en studenten op deze, door de TU Delft gefaciliteerde, omgeving hun mening kunnen geven.

Food Design & Culture

a blog for the Food Design & Culture class at TUDelft (with A. van Boeijen)

Food Design and Society 2011 is on the launchpad…

The course starts next week, but I can already tease your appetite with these delicious mici from Romania



(people who describe them as small skinless sausages don’t quite get the poetic value of a hot mic with bread, mustard and a cold beer) and one interesting new link for thinking about food.

It is Seasoned Advice, an online community where cooks and chefs discuss techniques. It is also interesting as a good model of a community website with understandable voting and reputation management.

See you next week!

–Walter and Annemiek


National flag dishes

For the promotion of the 2009 Sydney International Food Festival, they prepared several dishes of national flags with the ingredients that are known to come from those countries. I tried looking for some more information about the dishes but information is scarce, but I believe the majority of the ingredients are self-explanatory for those with some basic food knowledge. So have fun with the visuals!




 South Korea:













Yz – The new agar agar Ice Cubes

In this third assignment we were asked to design a new product with the material ‘agar agar’. Experiencing its characteristics we needed to come up with a product that fitted the material.

As an inspiration we used the fact that the material is transparent and related to other transparant products, in our case ice cubes. Since ice cubes have an aesthetic value as well as a functional one we wanted to implement both, except for the fact ice cubes melt and the aesthetic value is not visible any more. 

Our inspiration:

During the process we wanted to use the agar agar as ice cubes and implement different other components to see what could be turned into this special agar agar ice cube and what not. In the process we discovered not everything could be turned into agar agar, it was a process of creativity, waiting, laughing, waiting some more and checking the results after they had been put in the fridge for a while. 
The artists at work:
After developing some knowledge about the material and experiencing with it we came up with the final product: Yz! The new ice cubes that give aesthetic value to your drink and do not melt away when you enjoy your drink. 
The mint leaves in the agar agar give a fresh sense to your drink and this remains that way because the cubes don’t melt like normal ice cubes would! The new special exclusive look for your drink.
Next to mint leaves we also tried to use lemon parts in the agar agar to be able to represent some aspects in a mojito, however the agar agar did not stick to the skin of the lemon, so only the flesh was embedded in the agar agar, showing a different sight. 
From now on everybody can enjoy their Yz in their drink without spoiling it with a watery flavour and remain the aesthetic value of the ice cubes.
Robert, Jie, Nick, David, Nelline & Xeï



You lazy, cheap, unhealthy students!

We are students, always in a rush, worse than "real" workers.

Bike from Tu to the central station delft, train to rotterdam central, grab your bike, cycle to veelzigt, lock your bike, open the door, climb typical dutch stairs, get into the kitchen, open the fridge….


Problem that probably in Italy I would have solved with a Pizza from "Pizzeria la golosa", a few minutes, good tasting, no stress..

It doesn’t work so well here, maybe I’m too picky, but my stomach cannot afford a Domino’s pizza..

Then again, bike, Albert Hein, lock, and then a lot of creativity..

Walking around the shelves in the supermarket, bio, non bio, euroshopper, pasta, meat, vegetables….in the end just confusion..

We need rules..a sort of credo, deciding to be picky, reading labels for hours, produced here, there, E119, colorants..

" Don’t eat anything your grandmother wouldn’t recognize as food." 

that’s what Michael Pollan suggests in his book Food Rules .

A book full of irony, that I suggest to everybody who sometimes, like me, thinks that being picky on food is good for body and brain.

Of course the rules proposed are a lot "dedicated" to Americans, with their problems with glucose and fats, but it is still a good example to take in consideration.

"Eat deliberately, with other people whenever possible, and always with pleasure" 

 ciao ciao


The transformation of the gravy spoon

During assignment 2, tools, our team explored several tools which are used in kitchens in different cultures.

Since we had teammembers from Taiwan, Italy and Holland we looked in to that three cultures, with the following results:

After discussing the different tools we decided to develop the gravy spoon, for it is a really funny way to play with your food, managing the water in Dutch culture matches the managing of the gravy on your plate. We wanted to place this tool and the purpose of it into another context and therefore decided to use it in the Italian culture where people like to mix their coffee and ice cream into a delicious ‘Affogato’
In order to change the Dutch gravy spoon into the new design we researched the Dutch cultural dimensions and symbols to get into the aspects of the gravy spoon, why and how it is used and shaped the way it is. 
To complete this we compared the Dutch and Italian cultural dimensions to become aware of differences and similarities, so we would know how to develop the concept. 

We decided to change the big and rough gravy spoon into a delicate and gentile one since this fits the Italian culture the best. 
The outcome of the project is developed in a prototype which shows in a few pictures how are new concept would work, so everybody can enjoy their coffee and ice cream together in a delicate way form now on.
Kind regards, Yaya (Yin-Chih), Palma, Sasha and Xeï

Guilt and Food

Just yesterday I was talking with a graduation student who has a head full of commonplaces and unfortunate journalistic pseudo-truths about the environment and sustainibility, with particular reference to food. Setting aside the specific topic of bullshit ideas (such as that in the past the food was healthier and people enjoyed, as a consequence, better eating: on this topic, you can get a light introduction in Shears, P. (2010). Food fraud–a current issue but an old problem. British Food Journal, 112(2), 198-213), I was struck once again by how frequent the association between food and guilt is.




You can check out Guilt for Dinner, a short, juicy blog post that focuses on the specific guilty feeling that is born when we realize that we are not cooking the way we think we should. In the more inspired words of Denise Gershbein, 

The research revealed to us an incredible pattern of guilt and
aspiration in how people eat—an embedded cycle of should/don’t/want.
Our research subjects believed there existed an ideal they had to live
up to, but none of them thought they could meet that standard, so they
felt guilty. And yet they continued to aspire to that goal.

I had the feeling that my student was laboring under the weight of strong feelings of guilt towards food. The same feelings that, it sounded like, pointed her towards vegetarianism, lately. The same feelings that make her think in mandatory terms of local production, without thinking for a second about the implications: or about how wonderful the international world of trade is and has always been historically.




But I digress: what I am driving at is that guilt, filthy guilt, is a very powerful emotional lever, and a food designer would be wise to investigate that guilt about

  • meat
  • calories
  • fat
  • being fat
  • not being a good mother/cook/homemaker
  • empty calories
  • animals
  • pork
  • cow
  • geese and their liver
  • poor unhappy cocoa farmers
  • horse
  • poor unhappy Alaskan crab fishermen
  • lobsters
  • poor unhappy whale fishermen (scratch that: they are not the target of guilty feelings)
  • eating GMOs
  • eating frozen food
  • dog
  • watching food/cooking shows and then eating only frozen food
  • chocolate
  • sugar
  • eggs laid by poor unhappy chicken

There is, if you think of it, a large choice of food-related guilts. More or less, for every taboo or contemporary ethical (or pseudoethical, let’s not be picky) injunction, we can find a related guilt and a designerly way to use it. We can build on the guilt, and make food products for vegetarians. We can encourage users to plunge into the guilt and turn it into sinful indulgence (really irritating choice of words here), and offer them chocolate. We can try to avert the gaze of the user, for example by packaging and trimming meat so that it looks as bloodless and unrelated to animals as possible.

Or we can frankly exploit the guilt parents feel towards children (am I doing enough?) and sell… nearly anything! As long as we claim that it is educational and/or healthy.

Someone more idealistic than me should comment about using guilt as a positive force for positive effects.

Nuts in the bar.

For a small ritual such as the bowl of peanuts you get when having a drink in the bar, can be very deceptive in its underlying aspects. First observations conclude that the peanuts are only offered with cold drinks (soda and alcoholic), customers generally do not ask for them but receive them for free as a sign of hospitality from the bar owner.

On a less superficial level, we see that customers do not receive them when the bar is crowded and busy. We also see that apart from fulfilling an appetite, they are also used by the bar owner to generate thirst.

In our research we have found out that there were so many situations and scenarios happening around this bowl of peanuts in a bar. Therefore we tried to act out (as seen as above) the most important scenarios to illustrate its meaning as well the as social impact.

"The moving bowl." With one eater, there is a natural movement of the bowl towards that person. "Watched by strangers." In an enclosed table situation, strangers do not eat from the bowl of nuts. "Connecting." In an open situation (like on a bar) everybody is free to eat and share from a single bowl of nuts. "The lonely eater." Eating peanuts is often found as a time killer when waiting for somebody or when someone is alone. "Monkey see, monkey do." Often, the act of eating peanuts triggers a natural response at the subconscious level making the company eat along with you.

Finally, for our redesign of the ritual we came to the conclusion that we did not want to design a product or make drastic changes to the ritual itself. We decided to increase the social aspect of being in a Dutch bar. The picture above shows a rough prototype of two bowls with each a part of a famous quote on the bottom.

In this case we took the classic "Luke, I am"  and "your father." from Star Wars. The idea behind this is once the bowl is empty a line appears and one has to complete the sentence by going table to table interacting with strangers. Once you found its connection, you will receive a free refill at the bar when showing up together with both of the bowls. 

The idea behind this is to give people an opportunity to increase socializing between strangers with a small reward without being obtrusive or ruining the ritual by drastically changing it. People that have no interest in doing so are not obliged to be involved as it is optional.

For an overview of the pictures taken and the situations sketched/acted can be found here.

Video on rituals

take a look at this video on rituals (can’t embed Vimeo), courtesy of Froukje. Additionally, you could be interested in participating in this Electrolux competition (also courtesy of Froukje)

YouTube Preview Image

So-so video presentation, but the topic has many possibilities, perhaps too many!



  • Hofstede, G. (2005), Cultures and organizations, software of the mind. New York:McGraw-Hill.
  • House, R.J., Hanges, P.J., Javidan, M., Dorfman, P.W.,Gupta, V. (2004), Culture, leadership andorganizations; the GLOBE study of 62 societies, Sage Publications, ThousandOaks, London, Delhi.
  • Nisbett, R.E. (2003), The geography of thought; How Asians and Westerners thinkDifferently…and Why. The free press, New York.



Special issue of Slate on food / British Food Journal

The remarkable online magazine Slate has a new issue out, dedicated to food




of course the angle is relentlessly USA, but it is still good reading.

Another interesting fact: the TUDelft library subscribes to to the scholarly and delicious British Food Journal. Read it all online for free (if you are in the enchanted TUDelft crystal dome).

© 2011 TU Delft